Comment Technologies launches community site for chocolate brand
Publish Date: 17/07/2009
Chococo, The Purbeck Chocolate Company, has launched an online community through Comment Technologies, where it'll be looking to generate a stream of marketing data from its followers. The site is designed to encourage interaction between customers and staff relating to the brand, and will also be used to as a discussion forum, to run surveys and polls.
Emma Thwaites, Alchemetrics' Client Services Director has identified that such a brand could benefit from the use of its Dynamic Question Service, as a way of developing a rich data pool from which Chococo will be able to perform its marketing activity using tools such as informa QuickCounts.
As a business relatively new to the data management world, there is a prime opportunity to succeed in an area and many have failed. The brand will grow if customers feel they're being listened to and communication is well targeted.
Through the modules informa provides; QuickCounts, Dynamic Question Service and Email; this is made very simple.
If you want to discuss how we can help generate value from your customer base and build a strong brand through clean, well managed and well targeted communication, then please contact us and we'll take you through the most innovative solutions the industry has seen in years.
