Database marketing: are we really listening and asking the right questions?
Publish Date: 25/06/2009
How can we improve brand awareness and retention? Keeping your database up to date is a much taller task than anyone can imagine. Having simple to use, effective tools at the fingertips of marketing teams and database administrators will enable organizations to concentrate on maintaining brand profiles, ensuring targeting is effective and campaigns are performed from an accurate customer base.
Ally comments on an article that discusses evidence around poor data hygiene within the automotive industry which could be improved with the integration of solutions such as our Dynamic Questions Service. DQS allows organizations to improve and maintain a single customer view in real time, collecting information on their customers which will allow them to be targeted in a much more effective way.
Gone are the days of long lead times on updates to our marketing databases and constantly out of date information. Digital is now enabling much greater customer interaction, and this can be achieved here at Alchemetrics.
Enjoy reading the article that Ally Scott has commented on and contact us if you want to discuss any of this further.
