Marketers are emailing in the dark
Publish Date: 27/07/2009
With the results of the Forrester research this year demonstrating evidence to suggest email spend will explode in the next five years with an annual growth rate of 11%, its about time we address the fundamental flaw in this popular communication method. With 30% of marketers having little or no understanding about the success of their email campaigns, its not a surprise to hear that organisations are throwing money down the drain with poorly targeted emails.
Companies need to be made aware of the performance of their email campaigns through the adoption of accurate, clearly presented reporting. By using intuitive tools such as informa Reports and informa Email , to generate reports and track campaign performance, marketers will be able to ensure both online and offline communication is being executed effectively and accurately.
Dave Gurney's response to an article discussing such evidence clearly shows that tools are available to make sending, tracking and reporting on email performance really simple. With the products offered by Alchemetrics, informa Email will deliver a simple to use, cost effective platform from which all online marketing communication can be managed. With the module being part of informa's marketing automation platform, users are able to manage all online and offline activity from within a single package.
Feel free to contact us if you have questions about informa and how it'll be able to deliver greater value to your marketing team, combining the list creation, campaign execution and campaign performance reporting for both the online and offline demands marketing teams tend to have these days.
