Marketers choose social media over DM
Publish Date: 27/01/2010
Research has found that a high proportion of marketing budgets are now being diverted in social media. However, is this really a good thing to do?Diverting budget in this way is something that we should have expected to see, given the rise of social media in the past year. However, there is a risk that the industry is putting all its eggs in one basked. Using budget for social media is a great idea, but there is a major concern here; the marketing industry at large is still yet to make email work. Although organisations need to 'keep up with the Jones's' to stay alive, they may actually find themselves becoming a 'jack of all trades, master of none' if they're not careful. There are some very big brands taking social media by the scruff of the neck, but that's only because they have their email strategy working properly. Before moving on, get email right, understand a little more about your customers communication preferences and then come up with a strategy to enter this brave new world relevance and timeliness at the forefront.
Alchemetrics specialises in delivering marketing automation solutions through the deployment of its informa® suite. With its campaign management engine, its integrated email and its dynamic questions service, informa® enables streamlined marketing that allows marketers to capitalise on the rich, up-to-date information on contacts, enabling relevance and accuracy to be at the heart of your communication strategy.
If you'd like to discuss your marketing automation requirements, then please contact us and let us demonstrate how the power of informa® will deliver excellent return on your marketing spend.
