Social Media Strategy - Spam via social networks rises sharply
Publish Date: 02/02/2010
The number of users who have been spammed via social network sites has risen by 70% in the past year, according to a new survey.
Emma Thwaites discusses on Brand Republic; when it comes to social media outreach, it's clear that many brands have taken one look at the vast potential audience out there and dived in head first without stopping to develop a considered strategy. There's no doubt that platforms such as Twitter and Facebook represent a big opportunity for consumer engagement, but brands need to be set on exactly what they're trying to achieve with social media marketing before they run the risk of alienating these new audiences. The appeal of social networks is that they are a community of like minded people, and to date they have remained largely free of marketing messaging. Unobtrusive and relevant comms will always find an audience, but if brands blindly stumble their way through these communities with little or no care as to who they're targeting, they will quickly show themselves to be out of step.
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