The return of the football pools
Publish Date: 17/07/2009
How exciting!! The Football Pools is coming back to the main stream.
Francis Wallinger has identified a huge potential in the relaunch of The Football Pools by Sportech, given its popularity in the past. With some well organised processes, marketing investment and PR, there's a great opportunity to monetise the value of the database and start building loyalty and brand awareness.
Sports clubs, leisure brands, gaming sites; in fact any brand that interacts with customers online, can tap into additional revenue by using an intelligent approach to collecting customer data, so on site advertisers and other external audiences can buy into valuable insight. This could be easiest achieved through the implementation of Alchemetrics' Dynamic Question Service to serve questions to customers online, based on what information is already known about them, and what gaps appear in the data already held.
The resulting data has a variety of uses; to enhance the brands own relationship with the individual customer, or to be sold externally to complementary brands and partners. This particular case could even be taken further; The New Football Pools could offer advertisers and partners the ability to serve questions tailored to their own marketing needs; a hugely valuable and potentially unique resource.
If you want to discuss how we can help you generate more value from your customer base and develop an ongoing revenue stream from the data, whilst balancing relationships with your customers, using our Dynamic Question Service then please contact us and we'll take you through the most innovative solution the industry has seen in years.
