informa Dynamic Question Service - Losses at News International
Publish Date: 23/03/2010
News International's Times Newspapers, publisher of The Times and The Sunday Times, has reported a 60% rise in operating losses to £72m for the 52 weeks ended 28 June 2009.
Emma Thwaites comments on Brand Republic that when you see figures like these, it's not hard to see why Rupert Murdoch is unapologetic in his mission to introduce new revenue streams across his titles. It's interesting to read that Times Newspapers points to advertising sales and marketing activity being more integrated across its two titles. One way for the company to support this further would be through pushing online data capture technologies on their online properties. There's clearly a need to move away from a reliance on print, and the web is the first logical port of call. The flexible collection of data at the front end of a site means that Times Newspapers would be able to capture tactical data to support this integrated activity, such as supporting the advertising and affinity partnership offering. This is a relatively subtle approach that's already proving successful for many brands out there, and for huge companies such as this, the benefits can be huge.
At Alchemetrics, we provide solutions for gathering valuable data insight through our Dynamic Question Service that enables organisations to engage with customers in a more relevant and targeted way. By dynamically serving questions that are relevant to the individual, businesses will be able to build up a strong profile of their subscribers and develop strategies for increasing the monetary value of their customer information.
Our team is on hand to deliver a solution, so please contact us and let us demonstrate the ultimate power of our informa® Dynamic Question Service and how we can gain valuable insight to help drive a truly successful marketing strategy.
