informa Dynamic Question Service - Mail online leads with over two million daily browsers
Publish Date: 25/03/2010
Mail Online remains the most popular newspaper website, growing its daily average browsers by 5.1% from January to reach 2.27 million in February, according to the latest ABCe figures.
Dave Gurney comments on Brand Republic how the Guardian was arguably the first national UK title to really take its online presence seriously, and it’s taken quite a long time for other titles to catch up. We’re obviously now seeing many other titles close that gap, and in the Mail’s case, it’s overtaken Guardian.co.uk completely. The Mail is known for its loyal readership, and with an impressive 5.1% growth online over the course of a few months, it seems they’re increasingly moving online for their content. The Mail would be wise to harness this loyalty through the introduction of data collection technologies at the front end of the site. Information can be gathered, collated and used to gain a clearer understanding of this growing online audience. Better still, it can be sold on to interested parties – of which there would be plenty – for a decent sum.
At Alchemetrics, we provide solutions for gathering valuable data insight through our Dynamic Question Service that enables organisations to engage with customers in a more relevant and targeted way. By dynamically serving questions that are relevant to the individual, businesses will be able to build up a strong profile of their subscribers and develop strategies for increasing the monetary value of their customer information.
Our team is on hand to deliver a solution, so please contact us and let us demonstrate the ultimate power of our informa® Dynamic Question Service and how we can gain valuable insight to help drive a truly successful marketing strategy.
