Send-2-Friend
Email has always been considered the ultimate viral marketing tool.
However traditional “Email-a-friend” technology, where the sender is required to copy and paste friends’ email addresses from their address book has resulted in high exit rates.
Informa's viral marketing module overcomes this by using the latest web 2.0 technique of pulling in email addresses directly from the recipient’s Hotmail, Yahoo! or Outlook address books, or those of any other major email service provider. This is achieved using exactly the same method as leading social networking sites such as Facebook and LinkedIn. Clients already using this tool have seen each recipient forward the email to an average of 25 friends.
