Split testing
Behind every successful email marketing campaign there is usually a detailed series of tests carried out on everything from subject lines, the best time of day to send, right through to which offer to promote within the message.
Informa makes it easy to implement A/B tests through its ‘split testing’ function that manages the test groups and provides easy-to-compare reports, so the winning version can easily be identified. Informa allows you to use post-click activity monitoring so that the “winner” is the email version that resulted in the highest revenue.
