Triggered Campaigns
Timely communication is a fundamental principle of direct marketing.
This is less about what time or day of the week to launch an email, but rather about the optimum time in the customer lifecycle for each individual to receive a message. With Informa, users can automate email communications and trigger emails based on data held in the database (e.g. a subscription renewal) or by an action on a website (e.g. updating contact preferences, or entering a competition).
