informa - Dynamic Question Service
Our integrated digital communication service provides the capability for effective online interactions with your contacts.
With informa® Dynamic Question Service, organisations have the ability to personalise customer interactions across websites by dynamically serving questions that are relevant to the visitor. The intelligence of the product is delivered through its comprehensive interface which provides the ability to configure the system so that questions are only presented where the required information is unknown.
This unrivalled solution allows users to communicate online with their database contacts with relevance at the forefront of their strategy. Designed around the concept of intelligently collecting data online, informa® Dynamic Question Service works by identifying gaps in your database or using what is already known, then tactically asking questions of web visitors based on this information in order to build up a more complete picture of an individual. If you’re missing some demographic or contact information you don't have to buy it, your contacts can deliver the information directly into the marketing database, at a fraction of the cost.
Informa® Dynamic Question Service can help you harness every opportunity to collect customer data online, making sure you ask the right questions every time.
The flexibility of informa® Dynamic Question Service means that it can be deployed for any data capture from call centre keying to online registration and competitions. Wherever you capture customer information, Alchemetrics will deliver a cutting edge solution that will set your brand apart from anyone else.
Our team is on hand to deliver a solution, so please contact us and let us demonstrate the ultimate power of our informa® Dynamic Question Service.
