informa - Fully Integrated Email Marketing
Informa includes, within a single interface, a fully integrated platform from which to execute your email campaigns immediately after identifying your target audience.
Informa Email fully integrates with the database and Informa™ QuickCounts, delivering a single interface for offline and email campaigns, instead of two silos. This approach results in a more streamlined experience for the user and consistent targeting and messaging across all channels.
Email campaigns are driven from the SCV marketing database so effective targeting, personalisation and messaging can easily be implemented using everything known about an individual customer and contact frequency rules can be centrally controlled. This in turn increases response rates, increases update and ROI, and reduces opt-outs, whilst simultaneously increasing email deliverability and improving the user’s reputation as an email broadcaster.
All emails that are opened and clicked, and those that bounce or are unsubscribed, are loaded directly to the marketing database. Informa Email also provides the user with the ability to target follow-up activity with modelling, analytical and reporting capabilities, to gain a better understanding of customer behaviour.
Post-click activity can be collected and loaded directly back into the marketing database, which in turn can be accessed to provide immediate purchase and ROI details without the need to integrate web analytics separately.
Informa Email has all of the product features that you would expect. With advanced creation, delivery and reporting functionality, informa Email allows users the control needed to achieve best-in-class results. To help you achieve this Alchemetrics offer a range of complimentary email services around your email marketing programme.
