Data Analysis
Data is one of the most valuable assets a company holds, but marketing strategies tend to ignore the goldmine analytics can uncover. there are a plethora of techniques available that promise to deliver greater value from your data. however, most methods are complex and require expert knowledge to understand their value.
At Alchemetrics we have a team of experienced marketing analysts who specialise in understanding and delivering business objectives through database analytics; taking the pain out of data and delivering insight in a marketer’s language is our speciality.
As all client requirements are different, our service remains completely flexible to allow us to tackle any problem head on through the application of many analytical techniques, including...
- Predictive modeling
- Campaign measurement & ROI
- Customer value analysis
- Customer profiling & mapping
- Analytical training & coaching
- Competitor analysis
- Channel analysis
- Churn analysis
- Customer LTV
- Cross-/up-sell analysis
- Customer loyalty
- Geographical analysis
- Door-to-door targeting
- Descriptive modelling
- RFM & RFV modelling
- Data audits
