Profiling & Targeting
Whether your current focus is on acquiring new prospects or retaining and developing relationships with existing customers, it’s vital you first understand exactly who these customers are and how they interact with your business.
To achieve this, Alchemetrics will create a detailed picture of your existing customer base by profiling them against our vast pool of lifestyle and demographic data. We can also investigate their transactional behaviour to understand more about the products and services they buy from you, and identify any significant patterns in this behaviour.
With this valuable customer insight, we can then assist in targeting the right customers and prospects with the right products or services, at the right time. And by holding or having direct access to a range of lifestyle and transactional databases, Alchemetrics can identify, source and output the best performing data set for all your direct marketing campaigns; whether testing direct mail, e-mail, SMS, telephone or door-to-door as a targeting medium.
