Informa - Ultimate Data Management
with informa® we aim to make data management easy
Our marketing automation platform has been developed with over 30 years experience delivering technology to the Direct Marketing industry across all sectors from travel to FMCG and publishing. informa® provides marketeers with a platform that delivers a fully consolidated single customer view, taking customer data from many fragmented sources and presenting a single profile from which all customer data can be used to deliver well targeted, relevant marketing messages.
Our database architecture will deliver a solution to manage both the online and offline data within a single customer profile. The data will be cleansed, deduped and enhanced using tools including QAS and industry suppressions, so that your customer profiles are accurate and the data is accessible.
Scalability is paramount to all installations, so with all of our marketing automation systems, the data management environment has been designed to grow with your business enabling you to expand your customer universe through customer acquisition strategies and the adoption of third party lists.
‘Data management made easy’ is Alchemetrics’ mantra. informa® more than meets the challenge behind this art. Contact us and let us demonstrate how we can save you both time and money through the adoption of our excellent marketing automation platform.
