QuickCounts - Effective Campaign Management
informa® QuickCounts provides an easy-to-use interface from which to perform all marketing campaign activity, simply and efficiently.
Without being made available to marketing users in a simple-to-use structure, this rich, valuable universe that is the marketing database would be useless. It’s for this reason that informa® delivers campaign management through an intuitive online environment. QuickCounts has been designed for users who are not data experts. Powered by a robust integral engine, its simple drag-and-drop interface removes the complexity of the data structures and makes building queries a fast and efficient process. Within minutes, users are ready to discover new insights from their data and identify target audiences for directing their marketing communications.
Users are able to explore the data in a controlled environment, moulding it into a form that delivers the best target audience for any campaign objective. Once the data selection fulfils the campaign requirements and target segments have been identified, the user can execute the campaign, automatically de-duplicating the segments and creating campaign history, through their preferred communication channel. If its event based marketing you need then, then our trigger mechanism can be used to automatically execute campaigns based on variables such as renewal dates or complex customer behavioural activity.
Whatever the objective, informa® QuickCounts will provide the control marketeers need whilst ensuring the most complex of operations are kept simple. With informa® QuickCounts we can help clients unlock the value in their data.
Contact our team and let us demonstrate how informa® QuickCounts will transform the brand and commercial value from your marketing investment.
