As a publisher you need one integrated platform that ties all channels and devices together, allowing you to start a conversation on a smart phone, continue on a desktop and secure the relationship via an app. No longer can you engage a consumer simply via email, you need to be smart and you need a solution that is both traditionally and digitally aware.
With consumers lacking any form of channel loyalty, you need to understand your audience, give them the choice and drive rich, engaging content on the channel that will deliver to the best experience for the consumer and the highest return for your business.
With over 18 years experience managing marketing solutions for most publishers including IPC, Haymarket, Telegraph, EMAP and Johnston Press, we guarantee to deliver the greatest value and most comprehensive offering on the market.
Stay Connected To Your Audience
With vast amounts of event, behavioural, demographic and subs data now available, only informa gives you the opportunity to go way beyond the landing page and drive content across any channel.
With informa the content on each channel becomes specific to what you know about your audience allowing you to progressively learn about them with every interaction.
informa will bring your strategy to life and allow you to engage in 1-2-1 conversations with your audience wherever they are and whenever they want to.
Make Sense of Customer Data
A great definition of Big Data is all the data you’re collecting that is yet to be put to good use. This problem is enormous for publishers who are collecting data from sources including app usage, online browsing behaviour, subscriptions systems and digital kiosks such as PixelMags, Google play and Newsstand.
informa takes care of this for you, recycling this “digital exhaust” to inform 2-way conversations with your audience. informa consolidates everything into an SCV enabling publishers to generate value in real time through dynamic content and profiling across all devices and channels.
We Know Publishing!
As the preferred supplier of marketing automation for publishers over 18 years we’ve managed solutions for Haymarket, IPC, EMAP (now Bauer Media), Mirror Group, Johnston Press & The Telegraph to name just a few.
Implementing informa with FastStats we have played a crucial role in evolving the publisher industry into what is now is; a data industry that makes money from publishing.
informa is deeply integrated with Dovetail ensuring optimal speed to marketing of your subscription data; consumers can subscribe today and your marketing team can start to take them on a journey tomorrow.
You really will be in very safe hands!
FastStats – 12 Years Experience
To access your clients customer data we have several options, the most powerful being the award winning industry leader in analytics and data visualisation, FastStats by Apteco.
As a partner since 2003 we are a leading integrated reseller of FastStats with experience across multiple sectors, most notably in the publishing arena.
We offer a completely integrated solution that delivers powerful and comprehensive control of the single customer view database. Your marketing team will have the ability to control where data is collected from and how it is presented and used in FastStats.