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Multichannel CRM Systems – Restaurants – Revitalising Retail

Multichannel CRM Systems - Restaurants - Revitalising Retail The restaurant industry is expanding at an exponential rate with the amount of space dedicated to food in a retail environment growing from five per cent a decade ago to 15 per cent today. This trend is expected to increase to 20 per cent by 2025, according…
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Revitalise Retail Park Footfall Through Customer Engagement Strategy

Revitalise retail park footfall through customer engagement strategy Its bad news for retail parks as the most recent figures from Springboard’s footfall monitor revealed that they experienced their biggest drop in footfall since November 2013. Pundits attribute this to weakened spend on furniture and household items – traditionally a significant footfall driver for retail parks.…
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The experience of the restaurant is the restaurant

The experience of the restaurant is the restaurant The restaurant sector is one of the most competitive in the UK – and it’s no wonder with the average person eating out 72 times a year and spending a quarter of their annual income at restaurants across the nation. Research by OpenTable recently found that over…
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General Data Protection Regulations – Database Marketing Magazine

Here's my article on the adoption of The General Data Protection Regulations from Database Marketing magazine. You can download the magazine here The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is aregulation by which the European Parliament, the European Council and the European Commission intend to strengthen and unify data protection for individuals within…
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The danger of restaurant loyalty short-termism

The danger of restaurant loyalty short-termism A staggering eight out of ten diners would join their favourite restaurants’ loyalty scheme if they offered one and nearly three quarters would download a loyalty app. This is the highest percentage of any sector and demonstrates the potential strength of a relationship between a restaurant and its customers.…
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The rise of the Data-Forward Business (DFB)

The rise of the Data-Forward Business (DFB) A new report from GDMA (Global Direct Marketing Association) has revealed that data is now an indispensable marketing asset. Eighty per cent of the global survey respondents said customer data is critical to their marketing and advertising effort. Of course those of us that have worked at the coal face have…
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Personalized Mona Lisa

I came across this excellent article about personalisation by David Raab and thought it is well worth sharing, so here it is...   Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense…
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