Integrated Multi-Channel Marketing Services | Multi Award Winners |

Blog

Mapping Our Digital Lives

On April 6 copyright laws were changed, allowing The British Library to launch a large-scale project to document UK history and culture in the 21st century. This project is a stark reminder of how the days of traditional marketing are over and that consumers lives now exist digitally, in what the project lead described as a…
Read more

Social Media – Does It Really Work?

Coca Cola’s announcement that it’s re-launching vanilla flavoured cola is exciting news. As well as being a great product, it’s interesting that it’s return to our shelves came about via customer demand on social media. Unsurprisingly, the Coca Cola brand has 62.5 million likes on Facebook and it’s great to see a company putting it’s…
Read more

Big Data or Big Hype?

The latest research from Computing magazine, shows the changing perception many large companies have towards big data. In May 2012 research revealed that a third of companies believed big data was “vendor hype”. Yet, the latest survey revealed that three quarters of companies now see big data as an opportunity. It’s interesting to consider what…
Read more

Easter Egg Hunt 2013

Although we consider ourselves future thinkers…we do like a bit of tradition now and again… …every year here @ Alchemetrics we hold an Easter Egg hunt. For 10 minutes we run around like headless chickens (pun intended) trying to find the hidden chocolate treasures, with the person finding the biggest share of 60 little eggs…
Read more

Who Has The Right To Data Ownership?

A recent article in The Guardian raises some interesting questions around data ownership and how incredibly complicated the legalities are. It’s easy to assume the data about an individual is their own property, but this frequently becomes the property of the company. This isn’t very black and white and could be disconcerting for the individual…
Read more

Rescuing Big Data @ Alchemetrics!

Our Chairman, Francis Wallinger brings data management with a human touch to another level! Francis is a passionate member of the national charity – 4×4 Response. The aims of the charity are to ‘preserve and protect human life and property in particular but not exclusively, by providing equipment, vehicles and other resources to offer support…
Read more

Using Data Responsibly

Cambridge University released research last week about Facebook likes and what their analytics can reveal about users. Data privacy is very topical at the moment and the study reveals the thin line which companies need to tread when using customer data. The study shows how consumers are often unaware of the consequences relating to the…
Read more

Bringing Data To The Home

The role data advancement plays for online marketing is familiar territory, but what’s really worth noting is data’s growing importance in the home. A recent article on Simply Zesty showed some innovative gadgets which use real time data to control the owner’s environment. These range from eco-friendly lighting to smart floors which can change the temperature of…
Read more