Category Archive for "CRM" | Integrated Multi-Channel Marketing Services | Multi Award Winners

Category Archives: CRM

What Is CRM? A Quick Overview

We often hear people ask, "What is CRM"? Well, obviously it's Customer Relationship Management but there's more to it than that. We found this straightforward explainer from Sugar CRM For more information see http://home.alchemetrics.co.uk/our-products/informa-crm/ (our informa platform is based on Sugar CRM)
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Data Mining and CRM

Data Mining and CRM We came across this article at http://it.toolbox.com/blogs/insidecrm/data-mining-and-crm-76516 Data mining is the process of using statistical algorithms to collect customer information and which can be used to execute a more precise marketing strategy.   As such, data mining can be an important adjunct to your CRM efforts. In fact some CRM programs now…
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The rise of the Data-Forward Business (DFB)

The rise of the Data-Forward Business (DFB) A new report from GDMA (Global Direct Marketing Association) has revealed that data is now an indispensable marketing asset. Eighty per cent of the global survey respondents said customer data is critical to their marketing and advertising effort. Of course those of us that have worked at the coal face have…
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Personalized Mona Lisa

I came across this excellent article about personalisation by David Raab and thought it is well worth sharing, so here it is...   Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense…
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Restaurant returns: Free Wi-Fi is a passport to incremental business

Restaurant returns: Free Wi-Fi is a passport to incremental business New research reveals that 80 per cent of customers will log onto a restaurant’s free Wi-Fi if it is offered. Love it or hate people using the internet at the table is not a fly by night trend. It’s a social movement that is growing;…
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CRM Cleaning

It's a law of nature that things get corrupted over time. In the real world it's called entropy. In the world of CRM it's call bad data and the rule applies to your customer database just as much as it does to your house. The cure for entropy in any form is cleaning and repair.…
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Top Challenges for CRM Marketers in 2017

Top Challenges for CRM Marketers in 2017 Customer relationship management (CRM) software is a crucial tool for giving sales and marketing a 360 degree view of customers. More importantly, it should take some of the weight off the sales team. As our ability to collect data becomes more complex, however, new problems arise that could…
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