Category Archive for "Data Mining" | Integrated Multi-Channel Marketing Services | Multi Award Winners

Category Archives: Data Mining

Data Mining and CRM

Data Mining and CRM We came across this article at http://it.toolbox.com/blogs/insidecrm/data-mining-and-crm-76516 Data mining is the process of using statistical algorithms to collect customer information and which can be used to execute a more precise marketing strategy.   As such, data mining can be an important adjunct to your CRM efforts. In fact some CRM programs now…
Read more

The true Apple revolution: Selling products, not customer data

From Doritos to multiplayer online games, today’s businesses have two traits in common: They increasingly depend upon data, and they use that data to create addiction to their products. In technology, though, often companies engage addictions by making the products free, or apparently so. From Instagram to Pinterest, consumers aren’t asked to pay for the…
Read more

FastStats – Putting Data in Your Hands

If you recall, I had a couple of pre articles in the run up to the summer that told the story of how our amazing partnership with Apteco has helped evolve our respective businesses into the leading database and analytics technology providers we are today.  If you missed them, then you can find them here...…
Read more

What Is The Difference Between Data Lakes, Data Marts, Data Swamps, And Data Cubes?

What Is The Difference Between Data Lakes, Data Marts, Data Swamps, And Data Cubes? Databases have become something more than just structured tables for storing and retrieving information in singular applications; integrated Big Data analytics tools transform databases into new analytical platforms. The architecture is evolving and growing rapidly in response to the need to…
Read more

Pinterest Is Using Machine Learning To Help You Find What You’ll Pin Next

Pinterest Is Using Machine Learning To Help You Find What You'll Pin Next The social-sharing platform uses cutting-edge techniques to tailor recommendations to each user and boost engagement. With 100 million users active on its platform every month, Pinterest is increasingly relying on machine learning to help guide the company to new online discoveries. People…
Read more

Effective Database Marketing – A Culture of Collaboration

As marketers enthusiastically evaluate campaign targeting and examine response rates, behind the scenes there is deep science at work in the data. And by combining skillsets, the level of what can be achieved through data insight is being transformed. That is why Alchemetrics and Apteco have been firm partners for the last 13 years. The…
Read more

How Facebook Is Using Big Data – The Good, The Bad, And The Ugly

Introduction A report from McKinsey & Co. stated that by 2009, companies having more than 1,000 employees already had more than 200 terabytes of data of their customer’s lives stored. Now, add this startling amount of stored data to the rapid growth of data that is seen in social media over the last four years.…
Read more