Category Archive for "Marketing strategy" | Integrated Multi-Channel Marketing Services | Multi Award Winners

Category Archives: Marketing strategy

Multichannel CRM Systems – Restaurants – Revitalising Retail

Multichannel CRM Systems - Restaurants - Revitalising Retail The restaurant industry is expanding at an exponential rate with the amount of space dedicated to food in a retail environment growing from five per cent a decade ago to 15 per cent today. This trend is expected to increase to 20 per cent by 2025, according…
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Personalized Mona Lisa

I came across this excellent article about personalisation by David Raab and thought it is well worth sharing, so here it is...   Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. This isn’t the first time my sense…
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Restaurant returns: Free Wi-Fi is a passport to incremental business

Restaurant returns: Free Wi-Fi is a passport to incremental business New research reveals that 80 per cent of customers will log onto a restaurant’s free Wi-Fi if it is offered. Love it or hate people using the internet at the table is not a fly by night trend. It’s a social movement that is growing;…
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FastStats – Putting Data in Your Hands

If you recall, I had a couple of pre articles in the run up to the summer that told the story of how our amazing partnership with Apteco has helped evolve our respective businesses into the leading database and analytics technology providers we are today.  If you missed them, then you can find them here...…
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Alchemetrics Wins Double Shortlisting at Database Marketing Awards

* Alchemetrics shortlisted in two key categories at prestigious DBM Awards * Berkshire SCV firm has had record-breaking 20th year in business in 2016 Press release: 11th August 2016 Alchemetrics, the SCV marketing database specialist, is on track to complete a historic double at this year’s DBM Awards after being shortlisted in two key categories. The…
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Keep Your Customers on Board with CRM

Keep Your Customers on Board with CRM How good is your relationship with your customers? This question has become one of the most asked questions circulating the business world in recent years, shifting the focus from acquiring customers to keeping them. Customer Relationship Management (CRM) solutions are now considered a necessity because they help strengthen…
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Why You Should Join Online With Offline

I read an article on http://appirio.com earlier this year about how retailers need to start embracing technology for the digital age. Retail has become a truly omni-channel field with consumers browsing on their mobile as they're travelling to a store and then being recognised and targeted in store with offers to compliment what they were looking at or…
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