Category Archive for "Personal data" | Integrated Multi-Channel Marketing Services | Multi Award Winners

Category Archives: Personal data

Revitalise Retail Park Footfall Through Customer Engagement Strategy

Revitalise retail park footfall through customer engagement strategy Its bad news for retail parks as the most recent figures from Springboard’s footfall monitor revealed that they experienced their biggest drop in footfall since November 2013. Pundits attribute this to weakened spend on furniture and household items – traditionally a significant footfall driver for retail parks.…
Read more

The experience of the restaurant is the restaurant

The experience of the restaurant is the restaurant The restaurant sector is one of the most competitive in the UK – and it’s no wonder with the average person eating out 72 times a year and spending a quarter of their annual income at restaurants across the nation. Research by OpenTable recently found that over…
Read more

How much is your customers’ data worth?

UK consumers put £20 value on their personal data How much is your customers’ data worth? Taking Facebook as an example, if you apply the logic that the social network’s value is entirely driven by the data of its users, then a slightly crude division of its valuation (£281bn) by its monthly active users (1.79bn)…
Read more

Is that app you’re using for work a security threat?

Is that app you're using for work a security threat? Do you also use work log-in details for apps you download? Technology of Business OK, so how many of you have downloaded Pokemon Go on to your work phone? Come on, admit it. If you were surprised the IT department let you do this, don't…
Read more

Nanoengineering – New Uses For Flexible Wearable Sensors.

New Uses For Flexible Wearable Sensors. Engineers at the University of California San Diego have developed a flexible wearable sensor that can accurately measure a person’s blood alcohol level from sweat and transmit the data wirelessly to a laptop, smartphone or other mobile device. The device can be worn on the skin and could be…
Read more

With The Right Partners, Data Doesn’t Need To Be Daunting

Each business has its own area of expertise, whether butcher, baker, or data marketer and as the demands of consumers (and the companies that serve them) diversify in a digital age where awareness and interest has manifestly increased, collecting and understanding data on these consumers is critical – even for companies whose expertise lie elsewhere.…
Read more