Company Overview
Alchemetrics create and manage marketing databases and provide tools that enable consumer marketers to maximise profit from data driven marketing.
All Alchemetrics solutions are delivered via an outsourced managed services model. We ensure that we deliver to our clients' objectives and expected results to ensure we help them grow their businesses.
Established in 1996 by co-founders Francis Wallinger and George Antoniou, Alchemetrics was formed to deliver innovative marketing technology services to consumer marketers to enable them to profit from their data. Led today by Francis Wallinger, Alchemetrics continues to deliver on this promise, providing outsourced services that evolve and adapt to the emerging trends in digital and direct marketing.
In 1997, Alchemetrics were the first to develop a web-accessed database querying tool, enabling marketers to query their marketing data via simple point and click screens, telling them what they want to know about their data when they want to know it, wherever they are. Since then, Alchemetrics have developed a range of innovative solutions to support effective marketing strategies, including browser based campaign management, global address management and data cleansing, flexible customer data integration to enhance the depth and accuracy of marketers data, essential for underpinning successful consumer direct marketing campaigns, and more recently, the digital marketing services for email delivery and personalised website interactions that carefully integrate with the central marketing database.
Delivering tailored solutions through our flexible outsourced service framework means that we ensure client requirements are never shoe-horned into our database tools. This includes the ability to integrate with other business intelligence or customer management tools that the marketer has in place to maximise their valuable data assets.
Alchemetrics clients include consumer direct marketers in British blue-chip organisations, consumer list owners, managers and brokers, and communications agencies who require customer data management and campaign fulfilment tools to deliver their clients communications plans and campaigns on an ad-hoc or ongoing basis. Industry markets served include publishing and new media, retail, utilities, telecommunications, financial services, travel and leisure, automotive, and fmcg.
Lastly, but by no means the least, we make serious work of having fun to make sure that our clients enjoy the Alchemetrics experience.
