Our Clients
Don't take our word for it, read what our clients are saying!!
Johnston Press is one of the largest regional media groups in the UK, publishing titles including Yorkshire Post and The Scotsman. The Group sells over half a million daily newspapers and over 1.5 million weekly paid-for titles. It also enjoys a substantial online audience for its news websites, with around 6.2 million unique users per month.
The solution combines the outstanding benefits of informa with our database management services giving Johnston Press access to an increased number of individuals, with a larger volume of permissions appended. The database is accessible across the group's businesses with an active user community of over 40 individuals all benefiting from the fully integrated, simple to use, fast marketing platform informa delivers.
“This gives us the ability to see all of the activity of our readers and advertisers in one place, giving us an understanding of how they interact with us. By offering easy access to data over the internet to nontechnical users, together with an integrated email broadcast tool, we can use our data to communicate more effectively with our customers.”
Chris Pennock, Johnston Press Group Marketing Director 
The England and Wales Cricket Board (ECB) is the governing body for all cricket in England and Wales. Its strategic plan for cricket, Building Partnerships, is built on four key pillars; Effective leadership and governance, Vibrant domestic game, Enthusing participation and following, especially amongst young people, Successful England teams.
Our solution provides a fully integrated marketing platform through informa. It allows users across ECB and the county cricket clubs to retrieve data, whilst delivering automated control over what data each user has access to, depending on which club “owns” the customer. With a well targeted audience identified, users are then able to build and broadcast an email campaign, then track the responses to campaign all from within the single user interface.
“I would have no hesitation in recommending Alchemetrics. The team has been very easy to work with and has shown strong account management in seamlessly implementing informa®. They have simplified many of the data problems that we faced as a sport, and have had a hugely positive influenced on our ongoing marketing strategy.”
Will Collinson, ECB Head of Marketing 
For over 50 years Age Concern’s mission has been to improve the quality of life for all older people in the UK. This has been achieved through, not only the running of a range of community-based services such as day centres and lunch clubs, but also by lobbying parliament on age-related issues.
Working together since July 2000, Alchemetrics has enabled Age Concern to be more ‘in touch’ with its customers though the provision of a FastStats marketing automation platform. With such a cutting edge solution, the Age Concern marketing team have been able to evolve from a very basic understanding of their audience to what is now a truly sophisticated multi-channel marketing with accurate segmentation, modelling and reporting being achieved simply and efficiently.
