The impact of Instagram chic on bars and restaurants
Instagram chic - Do you have it?
There was a time when bar and restaurant customers were a simple crowd. Granted you’d get the odd difficult one, but typically if you kept them fed and watered they’d have a good time and go home happy.
Now it’s a different kettle of fish. It’s not just the physical experience of the bar or restaurant that customers care about; it’s also about the virtual experience or more specifically how the experience looks to the outside world on social media. Something we’ve coined ‘Instagram-Chic.’
Research shows that over half of all bar and restaurant customers will have their phone out on the table and this rises significantly amongst Millennials. Over a third of Millennials always take a photo of their meal or drinks and post it on social media, whilst a further third regularly do so. Speaking at The Morning Advertiser’s MA500 event a 27-year old commented :
“Social media is a big thing when I go out with my friends. I like to check in on Facebook and SnapChat, showing off my food and cocktails. I’m probably a social media addict so I check in everywhere I go.”
This trend of Millennials showcasing their life online is significant for restaurants and bars for a number of reasons:
- Wifi must be provided. Today’s customers expect to be able to access the internet for free when they are out
- Creating social pages across all channels that customers can tag and engage with aids their desire to showcase their customer experiences
- Implementing a database management system will enable you to join up the wifi and social platforms to deliver a truly personalised experience to individual customers
Taken together these three learnings mean that bars and restaurants can forge a relationship with their customers remotely. From delivering relevant promotions and communications, to offering in-app reservation, ordering and payment; the opportunities are endless, but is also quickly moving from a ‘nice-to-have’ to a ‘must-have’ as today’s more demanding customers are beginning to expect it.