Multi-Channel Data Driven Marketing
Connecting with consumers has always been challenging but in a world of so much choice brands have to be smart in how they engage – real-time relevant communications is now the expected norm.
Through informa, our suite of data driven marketing tools, we allow brands to engage in bi-directional converstions with the consumer, with the intelligence of a Single Customer View sitting at the heart of the solution.
- Connect with your consumers and build long lasting relationships
- Empower your marketing team to take control of your customer data with our suite of marketing data and engagement tools
- Connect all your digital touchpoints to a real-time marketing database
- Scale up your marketing operation on demand with our our massively parrallel processing data architecture
- Create highly personalised, event-driven marketing programmes with an award winning data visualisation, analytics and campaign platform
Whether its advice, consultation or a solution and team to deliver your marketing roadmap we have the tools and experience to complement your team.
With a clear up-front flexible design that underpins all of our solutions, you’ll have a platform that evolves with the business; whether you want to expand your customer universe through acquisition or the adoption of 3rd party lists, introduce direct links with Facebook for data capture or targeted advertising, or understand and engage with your audience, we have the solutions and experience to bring these strategies to life.
informa gives us the ability to see all the activity of our readers and advertisers in one place, and gives us the understanding of how they interact with our brands. By offering easy access to data over the internet to non-technical users, together with an integrated email broadcast tool, we can use our data to communicate more effectively with our customers.
Zoe Eastwell, Johnston Press
Service Excellence is our mantra! We like to ‘Excite and Delight’, and exceptional account management supported by this marketing leading suite of data driven marketing tools is how we do it.
Give us the job of managing your data environment, while you work on building creative strategies to establish long-term relationships with your customers.