Discoverer - Integrated Multi-Channel Marketing Services | Multi Award WinnersIntegrated Multi-Channel Marketing Services | Multi Award Winners

Discoverer

FastStats Discoverer

FastStats Discoverer is a pioneering data visualisation tool for train of thought analysis and marketing insight.

FastStats Discoverer provides powerful marketing analysis with a truly easy to use Windows interface, enabling marketers to gain valuable insight to improve both the efficiency and cost effectiveness of their marketing activities.

FastStats Discoverer
  • Generate target audiences with an intuitive selection interface
  • Create customer and marketplace segments
  • Produce stunning graphical representation of your data
  • Export data in a wide variety of formats
  • Perform basket and transaction analysis
  • Apply geographical overlays to your data
  • Create drive zones for territory planning
  • Use expressions and wizards to derive new variables from existing data
  • Work collaboratively with your marketing team to share work and findings seamlessly within the platform

Using a consistent and intuitive “drag and drop” approach throughout, FastStats Discoverer provides a unique combination of speed and power for data exploration and understanding. Every drag and drop action automatically results in a query that can be saved and reused with ease. FastStats Discoverer’s analysis options are virtually unlimited as any technique can be applied to any results in any order.

With almost 5 billion data records available for Unilever the inadequacies of our previous solution were such that it took on average 30 minutes to perform a selection on this database. With FastStats and an informa SCV this now takes seconds with greater complexity possible in the selection logic.

Paul King, OgilvyOne


informa dqs
informa Single customer view
informa QuickCounts
Discoverer
FastStats Modeling
FastStats Cascade
FastStats PeopleStage