FastStats Discoverer is a pioneering data visualisation tool for train of thought analysis and marketing insight.
FastStats Discoverer provides powerful marketing analysis with a truly easy to use Windows interface, enabling marketers to gain valuable insight to improve both the efficiency and cost effectiveness of their marketing activities.
- Generate target audiences with an intuitive selection interface
- Create customer and marketplace segments
- Produce stunning graphical representation of your data
- Export data in a wide variety of formats
- Perform basket and transaction analysis
- Apply geographical overlays to your data
- Create drive zones for territory planning
- Use expressions and wizards to derive new variables from existing data
- Work collaboratively with your marketing team to share work and findings seamlessly within the platform
Using a consistent and intuitive “drag and drop” approach throughout, FastStats Discoverer provides a unique combination of speed and power for data exploration and understanding. Every drag and drop action automatically results in a query that can be saved and reused with ease. FastStats Discoverer’s analysis options are virtually unlimited as any technique can be applied to any results in any order.
With almost 5 billion data records available for Unilever the inadequacies of our previous solution were such that it took on average 30 minutes to perform a selection on this database. With FastStats and an informa SCV this now takes seconds with greater complexity possible in the selection logic.
Paul King, OgilvyOne