EMAP - From Postal To Digital - Integrated Multi-Channel Marketing Services | Multi Award Winners

EMAP – From Postal To Digital

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Prior to their acquisition by Bauer Media in 2007, EMAP Consumer Media comprises the majority of consumer magazine portfolio including market leading titles such as heat, Zoo, Grazia, FHM, Closer, Empire, MCN, Max Power, Angling Times and Today’s Golfer. ECM also encompasses 7 TV music channels, including Q and The Box, plus the ticketing website Aloud.com.

We originally developed the central marketing database in 1998 when a single customer view was required to drive company-wide marketing and data commercialisation initiatives across ECM’s divisions. We then took them on a journey into the digital age with some outstanding teamwork on both sides.

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