Haymarket Media, the award winning independent global publisher commissioned a new marketing platform in light of its decision to drive revenue generation into the digital arena. The project was critical for Haymarket whose over-riding objective was to gain much greater control of their loyal consumer audience.
Haymarket's brands include Stuff, FourFourTwo, What Car?, Piston Heads, Campaign and PR Week to name a few.
Haymarket are now a data company generating revenue from publishing, so the solution had to deliver the control and flexibility to grow as the company shapes itself for the future.
The flexibility and control offered by the Alchemetrics solution is amazing and as a data driven business its vital we have tools to help drive the business forward.
We are a multi-brand publisher so its important we have a tool that offers the flexibility to manage all of our campaign requirements simply and without too much effort, especially the scheduled promotions - the informa with FastStats platform does a perfect job in my eyes.
- Marketing Database Manager, Haymarket Media Group