Integrated Data Driven Subscriptions Marketing

Integrated Subscriptions Marketing

Haymarket Media Group creates award-winning specialist content for international audiences. The company has 72 market-leading brands in 20 offices across six countries, connecting people and communities across digital, mobile, print and live media.

Although Haymarket’s portfolio is diverse, its philosophy is the same across borders and markets: deliver brand experiences that truly meet the needs of audiences and clients.

Haymarket’s mission is to be the best specialist media and information company in its chosen markets. Five key values underpin everything that Haymarket does: Creativity, Integrity, Dynamism, Independence, and Expertise.

FastStats is the key in understanding a customer’s interests and building Haymarket’s new approach to subscription email marketing.

As a long term user of the software I cannot be more positive about how FastStats allows us to gain a better understanding of our customers.  The flexibility and control it offers is amazing and as a data driven business its vital we have tools like FastStats to help drive the business forward.  

As a multi-brand publisher its important we have a tool that offers the flexibility to manage all of our campaign requirements simply and without too much effort, especially the scheduled promotions - cascade does a perfect job in my eyes.

-  Database Marketing Manager, Haymarket Media Group

Comments are closed.