Johnston Press - Preference Center - Integrated Multi-Channel Marketing Services | Multi Award Winners

Johnston Press – Preference Center

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Johnston Press commissioned a new digital publishing platform to deliver permissioned content to their audience across over 250 newspaper titles. As the digital publishing platform that had been purchased didn’t include the ability to build and broadcast customized newsletters, we were asked to implement a customizable preference center to drive this part of the solution. 

Ultimately, Johnston Press wanted the solution to be an advert for their business in order to drive traffic to their websites from which they could then entice visitors with other offers and services available from the Johnston Press Group.

Alchemetrics’ heritage as a multi-channel MSP is one of the strengths that really sets them apart. Combining this with their passion for delivering market leading solutions, their expertise in digital technology and their strong service ethos means we have a partner that brings immense value to our evolving business.

- Zoe Eastwell, Group Head of CRM & Marketing Data, JP

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