Unilever is one of the world’s leading producers of packaged consumer goods, covering foods, home care and personal care products, with brands including Flora, Magnum, Persil, Comfort, Marmite, Lynx and Dove.
When Unilever combined forces with Cadbury's and Kimberly Clark to create the data consortium - Jigsaw - in 2003 it was soon recognised that the original solution wasn't fit for purpose. OgilvyOne, the managing agency for the consortium, therefore commissioned Alchemetrics to build an informa Single Customer View with FastStats to support the strategic direction they had set.
To this day, we remain a very strong strategic partner for OgilvyOne and Unilever, with a solution that has since evolved into a dynamic, digital marketing database platform supporting the operations in the UK and Ireland.
As an Agency person, I am constantly judged by my clients on the quality and reliability of each supplier that I use. Alchemetrics will always be one of my preferred suppliers because they consistently combine superior industry knowledge with the ability and systems to deliver cutting edge solutions. And they’re nice people too!
- Head of Data Strategy, OgilvyOne