Swire Hotels are an intriguing and luxury urban hotel brand in Hong Kong, Mainland China and the UK, providing a characterful experience for travellers who seek individuality, style and personalised service.
In 2011, Swire were looking for a marketing automation solution for the hotels in Hong Kong and Mainland China, and following the successful deployment of a WDMP/Alchemetrics solution for its hotels in the UK, Alchemetrics were appointed as the strategic partner to develop and support their CRM initiatives.
After searching the market for over 18 months our decision became quite obvious. The Alchemetrics team, along with WDMP had been successfully providing services for our UK hotels and were renowned for the quality they bought to the table. Once I realised they could deliver our requirement, I had no hesitation in appointing them as our provider for Asia, and would have no problem recommending them again should another opportunity for their solution arise.
- Director of Brand Communications, Swire Hotels