PRIVACY POLICY
 

 
The Policy sets out how Alchemetrics Limited stores and uses the personal data which it collects from individuals in whatever capacity and by whatever means. For information specifically relating to the operation of the Alchemetrics’ website www.alchemetrics-uk.com, please see the section entitled COOKIES below.

Alchemetrics provides open Customer Data Platforms to deliver omni-channel marketing services. As a result, we provide our clients with data processing services which include the processing of personal data. Please note that the processing of personal data which is supplied to us by clients in connection with the provision of such services is undertaken in accordance with the privacy requirements stipulated by those clients and may differ from the terms of this Privacy Policy. This Policy is only designed to cover personal data which we collect for our own business purposes and should be read accordingly.

 

OUR COMMITMENT TO THE PRIVACY OF YOUR DATA
 

 
Alchemetrics commits:

  • To keep your information safe and private;
  • Only to disclose your data to third parties to enable us to carry out our obligations to you;
  • Not to sell or exchange your data for marketing purposes whether in explicit or pseudonymised form.

It is important that the personal data we hold about you is accurate and current.

Please advise us if your personal information changes during your relationship with us by contacting us using the details provided within the General section of this Privacy Policy.

 

THE PURPOSES FOR WHICH WE MAY USE YOUR PERSONAL DATA
 

 
The information we may collect from you includes, but is not necessarily limited to personal contact details such as name, title, address, telephone number and email address.

We will only collect the minimum amount of personal data needed to enable us to carry out any legitimate activities of which you are aware.

We will use your personal data to the extent necessary to enable us to respond to your queries and requests and to deal with any instructions that we accept from you.

We may from time to time use your personal details to contact you with information regarding our business services which we believe may be of interest.  We consider that we have a legitimate business interest to do so and we will ensure that the impact of such communications is minimal.

You can opt-out of the receipt of marketing information from us by using the unsubscribe/opt-out in any marketing we send you or by contacting us using the details provided within the General section of this Privacy Policy.

There are instances where we may have to comply with the law and process your personal data for regulatory, legal and compliance purposes. These may include:

  • Compliance with specific legal and regulatory requirements;
  • Gathering information as part of investigations by regulatory bodies or in connection with legal proceedings or requests; and
  • When we are investigating complaints.

By providing your personal information to us, you agree that we may collect and use all personal information you provide to us in the ways described in this Privacy Policy.

If you do not agree with the terms of this Policy, please do not provide personal information to us.

 

THIRD PARTY PROCESSING
 

 
We do not currently use third parties to process any personal data which we collect.

 

YOUR RIGHTS
 

 
You have specific rights in respect of your personal data. These are as follows:

The right to be informed

You have the right to be told about the collection and use of the personal data you provide. This Policy sets out the purposes for which we process your personal data, how long we will keep your data and who if anyone we will share your data with. If you have any questions on how and why we process your data please contact the Data Protection Officer using the contact details provided within the General section of this Privacy Policy.

Right of access

You have the right to know whether we are processing your personal data, and to request a copy of that data. We will need as much information as possible to enable us to locate your data. We will respond to your request within 28 days of receipt of your request. If you want to exercise this right, please contact the DPO at the contact details above.

Right to rectification

You have the right to have any incorrect personal data corrected or completed if it is incomplete. You can make this request verbally or in writing. We will need as much information as possible to enable us to locate your data. We will look at any request and inform you of our decision within 28 days of receiving the request. If you want to exercise this right, please contact the Data Protection Officer using the contact details provided within the General section of this Privacy Policy.

Right to erasure

This right, often referred to as the right to be forgotten, allows you to ask us to erase personal data where there is no valid reason for us to keep it. We will look at any request and inform you of our decision within 28 days of receiving the request. If you want to exercise this right, please contact the Data Protection Officer using the contact details provided within the General section of this Privacy Policy.

Right to restrict processing

You have the right to ask us to restrict processing of your data. We will look at any request and inform you of our decision within 28 days of receiving the request. If you want to exercise this right, please contact the Data Protection Officer using the contact details provided within the General section of this Privacy Policy.

Right to data portability

You have the right to move, copy or transfer your personal data from one IT environment to another. This right applies to data that you have provided to us and that we are processing on the legal basis of consent or in the performance of a contract and that processing is by automated means. We will respond to your request within 28 days of receipt of your request.

Right to object

You have the right to object to our processing of your personal data where we are doing so based on (i) legitimate interests, or for the performance of a task in the public interests/exercise of official authority (including profiling); (ii) direct marketing (including profiling); and (iii) for purposes of scientific/historical research and statistics.

  • Legitimate interests/legal task – your objection should be based on your particular situation. We can continue to process the data if we can demonstrate compelling legitimate grounds which override your interests.
  • Direct marketing – you have an absolute right to ask us to stop processing for the purposes of direct marketing. We will action your request as soon as possible.
  • Scientific/historical research and statistics – your objection should be based on your particular situation. If we are conducting research where the processing is necessary for the performance of a public task, we can refuse to comply with your objection.

If you want to exercise this right, please contact the Data Protection Officer using the contact details provided within the General section of this Privacy Policy.

 
AUTOMATED DECISION MAKING
 

 
We do not currently use any form of automated decision making when processing personal data.

 

COOKIES
 

 
A “cookie” is a small text file which is created on your computer’s hard disk when you access certain websites. Cookies allow the website to recognise your computer. A cookie can identify the pages that are being viewed and this can assist the website operator to select the pages that the visitor sees.  Find out more about cookies on http://www.allaboutcookies.org/

We do not currently use cookies or similar data collection devices on the Site.  If we do start using cookies of any sort we will amend this Privacy Policy accordingly.  We will place a warning message on the Site if we make any material alterations to this Policy but we recommend that you revisit the Policy from time to time to ensure that you are fully aware of the contents.

 

THIRD PARTY WEBSITES
 

 
From time to time our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy.  If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.  When you leave our Site, we encourage you to read the privacy notice of every website you visit.

 

TRANSFERS TO COUNTRIES OUTSIDE THE EU
 

 
We do not currently transfer any personal data outside the EU.

 

HOW LONG DO WE KEEP YOUR INFORMATION?
 

 
We will only retain your personal information for as long as necessary for the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements, and for any other uses set out in this Policy. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

 

DATA SECURITY
 

 
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way or improperly altered or disclosed. In addition, we only authorise access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

GENERAL
 

 
Under data protection legislation Alchemetrics is the Data Controller in respect of the personal data which we collect. Our Company Number is 03124263 and our registered and postal address is The White Building, 33 King’s Road, Reading, RG1 3AR.

This Privacy Policy is regularly reviewed and will be updated when necessary. If we make any significant changes to the Policy we will communicate these to you. We recommend however that you check this page regularly to ensure that you have read the most recent version and are happy with any changes.

Questions, comments and requests regarding this Privacy Policy are welcomed and should be sent to the Data Protection Officer by emailing hello@alchemetrics.co.uk or in writing to Alchemetrics Limited, The White Building, 33 King’s Road, Reading, RG1 3AR or calling on +44 (0)118 3701761.

If you are unhappy with any aspect of our handling of your data, you can make a complaint to the Information Commissioner’s Office – https://ico.org.uk/concerns/

This Privacy Policy was last updated on 4th July 2018.

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